The catchline used on an article in reference to Xi
Jinping’s vist, ‘Word of mouth can turn a trickle of new tourists into a flood’
in Monday the 20th of Feburary’s Irish
Independent is a good example of catchline writing at it’s best.
Headlines are dry and straight to the point and so catchlines are sometimes used in place of headlines in order to sound interesting and catchy in an attempt to lure the reader in and I think this one was successful in doing that as I was instantly drawn in. It’s a nicely worded analogy and definitely does entice further reading.
It fit perfectly into the space provided without leaving any weird spaces or gaps and came in just under 50 characters. Because the Irish Independent is a middle of the range paper, their catchlines aren’t as ‘catchy’ as the likes of what would be used in The Sun. The Irish independent’s catchlines are more like headlines in comparison to what many of the tabloid newspapers print because of the difference in style guides between papers.
Headlines are dry and straight to the point and so catchlines are sometimes used in place of headlines in order to sound interesting and catchy in an attempt to lure the reader in and I think this one was successful in doing that as I was instantly drawn in. It’s a nicely worded analogy and definitely does entice further reading.
It fit perfectly into the space provided without leaving any weird spaces or gaps and came in just under 50 characters. Because the Irish Independent is a middle of the range paper, their catchlines aren’t as ‘catchy’ as the likes of what would be used in The Sun. The Irish independent’s catchlines are more like headlines in comparison to what many of the tabloid newspapers print because of the difference in style guides between papers.
Tabloids favour more common, mono-syblic words that have very strong impact. Although broadsheets go in for impact too, they don’t do it in such a shocking and obnoxious way most of the time.
No comments:
Post a Comment